This statement describes what type of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.
We will always give you the option not to receive marketing communications from us. We will never send you unsolicited ‘junk’ email or communications, or share your data with anyone else who might.
We do not sell your information to third parties, but we do work closely with selected partners who help us to provide you with the information, products and services that you request from us.
The content of this statement may change from time to time so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes.
What information do we collect?
We collect information about you or your vehicle when you use our websites, speak to us over the phone or live chat, or visit us in our showroom. Some of this information does not identify you personally but provides us with information about how you use our services and engage with us (we use this information to improve our services and make them more useful to you). The information we collect includes some or all of the following:
• Name (including title)
• Phone number
• Date of birth
• Email address
• Vehicle information (including registration number, VIN, service reminders, mileage and warranty repair information)
• The date and time you used our services
• The pages you visited on our website and how long you visited us for
• Your IP Address
• Your GPS location (where you have permitted access to this)
• The internet browser and devices you are using
• The website address from which you accessed our website
• Details of any transactions between you and us
• Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), fleet size and company details
• Voice recordings of calls you make to us (for more information please see our Call Recording Policy)
• "Live chat" records
• Any information within correspondence you send to us
How do we use this information?
There are various ways in which we may use or process your personal information. We list these below:
Where you have provided your consent, we may use and process your information to:
• Contact you from time to time about promotions, events, products, services or information which we think may be of interest to you.
• To share your personal information with our recommended third-party partners, so that they can contact you with marketing information about their products and services. You can withdraw your consent at any time by contacting us on the details here or, in relation to any marketing messages you receive, by clicking the unsubscribe link at the bottom of all our email marketing correspondence.
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us (or one of our selected partners).
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
1. To respond to correspondence you send to us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles)
2. To provide vehicle support and services (for example warranty services)
Processing necessary for us to respond to understanding customers’ and drivers’ needs
3. To analyse, evaluate and improve our products and services so that your visit and use of our website, applications, contact centre and local centres are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn’t identify you personally)
4. To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned in the paragraph above
5. To send you marketing information from time to time after you have purchased a product or service from us or made a purchasing enquiry, closed your browser with items in your shopping basket or requested a test drive, brochure or other information of interest. We will only contact you with information about our own products and services (and in ways the law allows), which we hope you will like. You have the right to object to us sending you this information at any time
6. To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing
9. To administer competitions and promotions that you enter with us from time to time and to distribute prizes;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
10. To verify the accuracy of information that we hold about you and create a better understanding of you as a customer
11. For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access
12. To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request)
13. To inform you of updates to our terms and conditions and policies.
Verifying your identity and preventing fraud and money laundering
We will use certain personal data you have provided to us in order to confirm your identity and to prevent money laundering. More details about these checks are set out below.
When we use your personal data for these purposes we do so on the basis that we have a legitimate interest in assessing your application, preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services you have requested, and we will not be able to process your application without undertaking these checks.
As part of your original finance application, the lender will collect its own data in order to assess your application. However, should your application with one of our selected lenders, be unsuccessful we may pass your application details to another finance company. We will let you know who that is prior to passing your information to that company or credit broker, to help fulfil your lending requirement. That company will obtain their own credit reference and fraud prevention searches.
The lenders we may pass your information to are: MotoNovo Finance, Santander Finance and Black Horse Finance.
We, as the suppliers of the vehicle, will have access to your information up to the point that your finance agreement is executed with the finance company, to facilitate your application for finance. However, we may also gain access to your information after the execution of any finance agreement to assist in a regulatory or servicing requirement, such as complaints handling and settlement values for any finance agreement arranged through us for you.
We may process your personal information to comply with our legal requirements (for example to register your motorcycle with the DVLA).
Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
How do we share this information?
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: roadside assistance service providers, customer contact centres, mobility and motorcycle hire providers, direct marketing communications agencies and consultants, market research and market analytics service providers, our legal and other professional advisors.
We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets wherever possible.
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
How long do we keep your information for?
We do not retain personal information in an identifiable format for longer than is necessary.
If we have a relationship with you (e.g. you are a customer or the registered driver of a leased or other vehicle purchased from us, we hold your personal information for 7 years from the date our relationship ends. We hold your personal information for this period to establish, bring or defend legal claims. Our relationship may end for a number of reasons including where the vehicle warranty or lease expires, or we have been made aware that you no longer own or drive that vehicle.
Where we have obtained your personal information following a request for information, test drive, brochure, quotation or any other information on any of our products or services, we hold your personal information for 90 days from the date we collect that information, unless during that period we form a relationship with you e.g. you purchase or lease a vehicle. We hold your personal information for this period to give us an opportunity to form a relationship with you. The only exceptions to the periods mentioned above are where:
• The law requires us to hold your personal information for a longer period, or delete it sooner
• Where you have raised a complaint or concern regarding a product or service offered by us, in which case we will retain your information for a period of 7 years following the date of that complaint or query
• You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law
How can you manage the information we hold about you?
You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request.
You have the right to:
• Ask for a copy of the information that we hold about you
• Correct and update your information
• Withdraw your consent (where we rely on it).
Please see further
How do we use this information
• Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object
• Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information
• Transfer your information in a structured data file (in a commonly used and machine-readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract
You can exercise the above rights and/or manage your information by contacting us using the details below:
Post: Northampton Moto, 9 Letts Road, Northampton, NN4 8HQ
Phone: 01604 707999
Your right to make a complaint
If you are unhappy about how your personal data has been used you can contact us using the details above. You also have a right to complain to the Information Commissioner's Office (https://ico.org.uk), which regulates the processing of personal data.